Importance of Mass-Media

A piece of information or knowledge is communicated to us through oral communication. the same piece of information when conveyed on the printed page or over the telephone, by radio, or television appears different and has entirely a different effect on us. the effectiveness of piece of information depends upon the medium through which it is imparted. the mass media is also a message. it messages the sensory organs and stimulates them to respond actively. it is very important for class room teaching as a part of the process of instruction. it improves the teaching learning process. its main purpose is to benefit more students with fewer teachers or to obtain quality education.

     therefore, the mass media is being used as a means of education.
Its role in education is gaining due to its following importance:

1. Mass Media provide information to the mass within less time.
2. it takes a wide coverage of information regarding what is happening in any corner of the world.
3. it brings the entire world to the individual or to the classroom. children spend hours together sitting in front of the television and visualize, hear and acquire knowledge about   the world.
4. it easily reaches groups, allows repeated use, gives more reality, influences attitudes, shows cause and effect relationships and ultimately motivates the audience.
5. it sends information to remote places and helps in distant learning.
6. it helps in modification of attitudes inculcation of desirable values and acquaintance with cultural heritage.
7. it acts as an agency of social change.
8. it is useful for reinforcing groups dynamics and interpersonal communication.
9. it is a means of communication to make ideas clear to the children and help them to acquire correct knowledge.
10. it helps in simplifying and in giving vividness to explanation.
11. it makes the instruction concrete 
12. it stimulates interest and excites curiosity.  

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